MILESTONES
“A classic single malt. Clean, balanced, and refined.”
-Judge’s Tasting Notes, 2022 San Francisco World Spirits Competition
AWARD WINNING WHISKEY
Lost Woods was recognized in ‘21, ‘22, ‘23 as a leader in the new American Single Malt Whiskey category. At the prestigious spirit’s competition, San Francisco World Spirits Competition (SFWSC), that brings 30 expert judges together to blind taste spirits by category. A Double Gold is awarded when all 30 judges award a product Gold- three consecutive years of Double Golds earns a Platinum award.
SFWSC is noted for its integrity through their blind tasting process that works to remove bias, ensuring that the judges’ focus remains completely on flavor. With numerous global brands participating each year, taking home top honors is no easy accomplishment- the platinum medal is reserved for only a prestigious few.
In 2023, our Lost Woods 88 proudly received the very first Platinum award in the American Single Malt Whiskey category, making Lost Woods Whiskey Company the first Platinum recipient in any category for spirits produced in Minnesota.
MEDIA RECOGNITION
Lost Woods has been highlighted and recognized for our SFWSC awards in many local and national publications, including:
Forbes, Men’s Health, UPROXX, and Minneapolis/St. Paul Business Journal.
We have also purchased paid advertisements in local Minnesota print publications, including:
MN Monthly Magazine
Back cover of the Summer 2023 issue
PROOF Magazine by the MN Licensed Beverage Association
Full-page, quarterly ads in the largest industry trade publication
SOCIAL MEDIA
Lost Woods has successfully leveraged three key strategies to grow our audience and reach.
- Awareness – creating opportunities to engage in the brand and participate in our events & achievements
- Information – providing content related to our retail locations and partnerships plus the beauty of MN seasons
- Education – topics on the environment and conservation, as well as American Single Malt whiskey and the industry
We are consistently delivering content which aligns with the customer journey, our consumer personas, and our growing community. Our strategy is to amplify the voice of our brand and use the various platforms to attract new customers and advocates as well as promote the development of our product offerings.
As we release our line extensions and increase our retail presence, these will be the key channels to drive sales.
A LOYAL FOLLOWING
Lost Woods has begun to cultivate a community of passionate supporters of our product and our purpose.
Our team is committed to serving our community and embraces a mantra of “one customer, one bottle,” referring to our commitment to quality and connection.
Whether in hand-numbering our bottles, or personally introducing ourselves to retailers, or delivering product, or hosting events ranging from tastings at stores and restaurants, or serving at our tasting room in NE Mpls, the Lost Woods team makes our relationships authentically personal.
We continue to have our community engage at our events, seeking us out, taking photos and tagging us in social as well as purchasing Lost Woods branded apparel.
INDUSTRY RECOGNITION
Lost Woods Whiskey has quickly captivated industry experts, influencers, and organizations with our flavor and quality.
We are active members of the MN Distillers Guild and American Single Malt Commission plus we have been recognized by our peers at numerous events and tastings for our approach to leading the category with confidence and our pride in using less American White Oak.
The Tasting Alliance, Governing body of the San Francisco World Spirits Competition and the New York World Spirits Competition, is showcasing 10 of the best spirit brands from this years competitions at “Bar Convent Berlin 2023” the largest trade fair for the bar and beverage industry. Lost Woods 88 was chosen as one of those 10 brands chosen across all categories to represent the United States.
